Lok Mela isn’t just another cultural event; it’s a platform that showcases cross-cultural blends in the heart of the capital. The event that celebrates a diverse land brings together cultures and hearts. Three days of music, food, and cultural shows—this is what we live for. The event was twice organized, and both times Sukali was tasked with making it a success.
CELEBRATING A DIVERSE LAND
How do you campaign for an event to get lots of people to participate? Just tell them the obvious—food, lights, music, and color. But obviously, we said it in a way that seeps excitement into the very bones of the onlooker looking at the poster, social media post, or any other branded material.
With laughter, great food, and even greater music, the first day was set to be a success. A footfall of more than 100,000, representing 12 cultures under a single roof.
