guided by
tradition

Shalwar Kameez will always be a timeless fashion choice for all ages and gender. And when the primary objective is to promote this attire, through a brand Mohtaram, it was time for creatives at Sukali to roll their sleeves up.

Translating cultural fabric designs into a brand voice and stellar marketing campaigns, was just the start. Next came giving the brand the right visibility, to expand into new areas like Rawalpindi.

From the catwalk to the digital talk, this case study rewrote the fashion rulebook! A fusion like no other as traditional attire took center stage, that not only upped the brand's outreach but also served up the local market with a blend of heritage and modernity. It's a fashion brand that rolls beyond the scale of window shopping.